Sunday, February 24, 2008

The New Lebron Shoe


My colleague Professor Swag mentioned Lebron James's ref-assisted heroics against the Wizards on Friday. I don't want to hate on Lebron, I want to help him out with a business idea. It goes along with his line of shoes and it's called Lebron's Frequent Traveler Program. It's basically like frequent-flier miles, except instead of getting points for flying on a particular airline, you get points for traveling while wearing Lebron's shoes. If you get away with the travel, you get a bonus point. You can turn in the points to get free shoes, or the right to travel more.

Anybody can use Lebron's Frequent Traveler Program, but of course nobody can use it as well as Lebron himself. My suggestion to him is to earn as many miles as he can during the regular season, and then if the Cavs are playing the Wizards, he can cash in all those miles and travel all over the place during the fourth quarter. It won't matter because Eddie Jordan will have invented the Don't Let Lebron Get Away With Shit Defense in which Andray Blatche and Brendan Haywood pre-empt the cheap fouls by punching him in the arm so he can't make free throws.

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